Shared Media

The purpose of this infographic was to visually communicate DICK’S Sporting Goods’ commitment to sustainability and positively impacting communities. Since most of these efforts focus on outreach to younger generations, this demographic was the target audience for the infographic. Using easily digestible numbers – such as how much money was invested, how many athletes benefited, etc. – helps the audience understand the brand’s impact on social responsibility initiatives. In addition, utilizing clean lines and images made the infographic more accessible for sharing on social media. By sharing these efforts, DICK’S can uphold its brand as one that cares not just about selling sports goods, but also about empowering sustainable practices that will help create healthy communities for years to come.