Citation

References

Barron’s. (2026, March 12). Dick’s Sporting Goods stock rises on earnings. Guidance is mixed. Barron’s.
https://www.barrons.com/articles/dicks-sporting-goods-earnings-stock-price-fc63c3db

Chapman, M. (2025, May 15). Dick’s Sporting Goods to buy Foot Locker amid tariff uncertainty. Associated Press.
https://apnews.com/article/dicks-foot-locker-skechers-trump-tariff-china-2969beebe8d1395cf9badd9fdae993dd

DICK’S Sporting Goods. (2025). 2024 annual report.
https://s27.q4cdn.com/812551136/files/doc_financials/2024/ar/2024_Annual-Report_vF.pdf

DICK’S Sporting Goods. (n.d.). Sustainability.
https://www.dickssportinggoods.com/s/marketing/sustainability

DICK’S Sporting Goods Foundation. (2025). The DICK’S Sporting Goods Foundation quarterly giving series: Q3 2025.
https://investors.dicks.com/news/sideline-report/blog-story-details/2025/The-DICKS-Sporting-Goods-Foundation-Quarterly-Giving-Series-Q3-2025/default.aspx

3BL Media. (2025, October 1). The DICK’S Sporting Goods Foundation launches multi-year partnership program to drive long-term community impact. 3BL Media.
https://www.3blmedia.com/news/dicks-sporting-goods-foundation-launches-multi-year-partnership-program-drive-long-term

McColl, B. (2025, March 11). Dick’s Sporting Goods warns of macroeconomic issues, gives soft outlook. Investopedia.
https://www.investopedia.com/dicks-sporting-goods-warns-of-macroeconomic-issues-gives-soft-outlook-11694587

Reuters. (2026, March 12). Dick’s Sporting Goods forecasts annual sales above estimates on steady demand. Reuters.
https://www.reuters.com/business/retail-consumer/dicks-sporting-goods-forecasts-annual-sales-above-estimates-on-steady-demand-2026-03-12/

The Wall Street Journal. (2026, March 13). Dick’s Sporting Goods reports higher comparable sales. The Wall Street Journal.
https://www.wsj.com/business/retail/dicks-sporting-goods-reports-higher-comparable-sales-0c780f7f

AI Usage

This project used ChatGPT (OpenAI) as a support tool for idea generation, structure refinement, and language editing. Most prompts were used for grammar correction, clarity improvement, and tone adjustment rather than content generation. All strategic thinking, final decisions, and content development were completed independently.

Prompts

• Brainstorm general ideas for inspiration related to sneaker truck activations targeting Gen Z
• Suggest insights related to sneaker culture and experiential marketing
• Refine and clarify existing SWOT analysis points
• Improve the clarity and flow of specific paragraphs
• Check grammar and correct sentence structure
• Fix punctuation while keeping the original meaning
• Rewrite sentences in a more natural, non-native student tone
• Simplify language to improve readability
• Help me adjust formatting using HTML code.