Author: bzhang31
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Citation
References Barron’s. (2026, March 12). Dick’s Sporting Goods stock rises on earnings. Guidance is mixed. Barron’s. https://www.barrons.com/articles/dicks-sporting-goods-earnings-stock-price-fc63c3db Chapman, M. (2025, May 15). Dick’s Sporting Goods to buy Foot Locker amid tariff uncertainty. Associated Press. https://apnews.com/article/dicks-foot-locker-skechers-trump-tariff-china-2969beebe8d1395cf9badd9fdae993dd DICK’S Sporting Goods. (2025). 2024 annual report. https://s27.q4cdn.com/812551136/files/doc_financials/2024/ar/2024_Annual-Report_vF.pdf DICK’S Sporting Goods. (n.d.). Sustainability. https://www.dickssportinggoods.com/s/marketing/sustainability DICK’S Sporting Goods Foundation. (2025). The…
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Owned Media
SWOT Analysis of DICK’S Sporting Goods Introduction This paper talks about the current situation of DICK’S Sporting Goods based on recent business news. It looks at both the good side of the company and also some problems that may affect it in the future. Recent reports show that the company is doing well in sales.…
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Shared Media
The purpose of this infographic was to visually communicate DICK’S Sporting Goods’ commitment to sustainability and positively impacting communities. Since most of these efforts focus on outreach to younger generations, this demographic was the target audience for the infographic. Using easily digestible numbers – such as how much money was invested, how many athletes benefited,…
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Earned Media
Media Analysis Report: DICK’S Sporting Goods in a Mixed Business Environment This report looks at recent business media coverage of DICK’S Sporting Goods using five sources, including Reuters, Barron’s, The Wall Street Journal, Investopedia, and AP News. Across these articles, the company is often described as performing well, particularly in sales. However, there are also…
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Paid Media
Creative Brief: Foot Locker Sneaker Truck Campaign Targeting Gen Z Event-Goers The intended audience for this campaign skews heavily toward Gen Z event-goers. These are typically younger individuals who attend music festivals, sporting events, and other large-scale in-person functions. Compared to traditional retail consumers, this audience tends to place greater value on experiences and participation.…
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Foot Locker Sneaker Truck Campaign | DICK’S Sporting Goods
A mobile sneaker drop experience designed for Gen Z event-goers. Launch campaign featuring a mobile sneaker truck activation created by sportswear retailer DICK’S Sporting Goods as a business unit of Foot Locker. Sneaker drops with only-at-event releases to create product scarcity. Specifically engaging Gen Z consumers seeking to participate in exclusive, social events. Two-way placement…