A mobile sneaker drop experience designed for Gen Z event-goers.
Launch campaign featuring a mobile sneaker truck activation created by sportswear retailer DICK’S Sporting Goods as a business unit of Foot Locker. Sneaker drops with only-at-event releases to create product scarcity. Specifically engaging Gen Z consumers seeking to participate in exclusive, social events. Two-way placement of physical and cultural drives raises awareness, dwell time, and affinity beyond bricks-and-mortar.
Explore the campaign through Paid, Earned, Shared, and Owned media strategies.
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